Strat Edge

The Innovator's Dilemma Book Analysis| Book summary| Strat edge. The Innovator's Dilemma Introduction Clayton challenges the common myth in this book, that well-managed companies are more likely to succeed, by introducing the paradoxical notion that many of these companies fail to adapt and ultimately succumb to disruption. This phenomenon is referred to as the "innovator's dilemma." He explains that companies often focus on sustaining innovations, which involve gradual improvements to existing products to meet the needs of their current customer base. Such innovations may help companies to maintain their market positions and satisfy their customer demands in short-term. However, focusing on incremental improvements blind companies to the potential impact of disruptive technologies that emerge in the market. This book also introduces the central concept of disruptive innovation. Disruptive innovations typically start in niche markets underserved customer segme...